Last month, I had the pleasure of attending SourceCon for the first time. Unlike most attendees, however, I was neither a sourcer nor a recruiter. I attended as support for netPolarity Sourcing Manager and MARS Head Instructor Mark Tortorici, who was speaking at SourceCon.
As the marketing manager for netPolarity and its training arm, MARS, I came to SourceCon to meet my target audience in person. That’s a given. Above all, however, my mission was to connect Mark to those who seek his expertise, in a meaningful way — beyond the exchanging of cards, beyond adding contacts on LinkedIn.
Not being a sourcer or a recruiter, it was a challenge explaining to other attendees exactly what I was doing there. To keep introductions short, I introduced myself to people as the lead groupie for Mark the Tortorici.
It was an appropriate title, I thought. This was, after all, the conference to meet and learn from rockstars of the sourcing world. Meeting The Lance Haun of ERE, Amybeth Hale, a Jim Stroud and Glen Cathey sighting within the first hour, I was star-struck from the beginning.
“OMG, OMG, OMG…I think that’s Lance Haun, should we go introduce ourselves to him?” This band of groupies consists of me and my multiple personalities. “Is it really Glen Cathey? And Jim Stroud! We’ve only seen him in pictures!” some other Lisa said. “OMG, OMG, OMG, it’s @researchgoddess!”
Star speaker after star speaker, Donna Quintal, Bryan Chaney, Shannon Van Curen, Jackye Clayton, John Vlastelica, Jeff Weidner, Sarang Brahme and of course, Mark the Tortorici…this conference was gnarly and I mean that in the most intense, the most righteous of ways.
Luckily, SourceCon was held at the Georgia Aquarium, so as overwhelmed as I was with all the star power around me, this mermaid was well within her element with fish friends swimming close by to calm me down.
I even met a fellow mermaid, Julia Stone, aka @BizWerkerJulia. Together, we stared at the giant aquarium, geeked out on fish, launched the Occupy SourceCon movement and demanded better internet connectivity. Surely, Ronnie Bratcher can relate.
Hats off to the Marketing Team at Dice Employers Network for a job well done sponsoring SourceCon with Rockstar Sourcing Moves…and for making my SourceCon mission such a breeze to accomplish. I could not have come up with a better stage for Mark the Tortorici, or a funner party to not just meet — but most importantly — bond with my target audience, the sourcing community, all while Mark rocks on stage. I’m a big fan, Dice marketing studs!
You know who else I was an instant fan of? The organizers of SourceCon After Dark: Ronnie Bratcher, Chris Havrilla and Eric Jaquith. Check out Bratcher’s post on the origins of SourceCon AD.
While SourceCon presentations were all awesome, conference speakers rarely give out their real secret sauce in the form of a slide. The most eye-opening information presented in conferences usually happen in more intimate settings like mini sessions where the environment is more interactive, relaxed and alcohol is present. SourceCon AD was the perfect venue for hardcore extra-curricular sourcing.
The most enjoyable part of SourceCon AD was hanging out with sourcers and recruiters, finding out about their biggest sourcing puzzles and guiding them over to The Tortorici. As great as Mark is onstage, he shines even brighter in small group settings, with a connected laptop and an ultra-challenging req to conquer.
Next SourceCon is this Fall, and it will be held in Seattle. In the weeks that have passed since the last one, I’ve come to know more of the good people I met in Atlanta and I look forward to seeing them again in the fall, maybe stay an extra day or two for a swim in Puget Sound with Julia Stone, a bike ride with Ronnie Bratcher, and in a city where it rains plenty, a mushroom foraging trip with Suzy Tonini is in order.
Did you miss Mark at SourceCon? You can view his SourceCon presentation here, and yes, for more Tortorici goodness, may I recommend a recording of his SourceCon follow-up webinar via ERE and sponsored by Jobvite: “New Sourcing Tools and Trends for 2013.”
More Tortorici and you want it now? Attend one or both of our webinars this week: From Boolean Basics to Advanced String Creation (tomorrow, March 19, 11am PST) and Secrets of Social Media (Thursday, March 21 at 11 am PST). You can sign up for both and save. Use this link to register.